Sales & Marketing Setup
Project detail
Set-Up
– Priority target industries and solutions to target; b) all marketing channels c) key products for all markets d) CRM and email marketing solutions to be used
– Review and recommend changes to improve Google My Business Listings
– Review and recommend changes to website to improve traffic and conversion
– Set up an email campaign
– Build a target list of 100 local prospects
– Set-up results tracking
– Setup CRM
– Set up initial 2 x email campaign (one permission intro and one content email) and flows
– Recommendations for local Flyer drops
– Content for 5 industry flyers
Ongoing Projects
– Set up email campaign x 3 versions ( 2 x targeted, one generic)
– Identify additional 50 new clients in agreed industries
– Send an email campaign
– Monitor for open and clicks and load into CRM
– Prepare email follow-ups in CRM
– Monthly review of what’s working in all areas of marketing
– Content for website, emails, and flyers