Marketing sport sunglasses on social media incl engagement of KOL

Project Title: Marketing sport sunglasses on Instagram with paid advertising targeting adults (25-40)

– I am looking for a social media marketing expert to help promote our sport sunglasses brand on Instagram or other social media sites suggested by you.
– The main focus of this project will be on Instagram, as this is the platform we want to use for marketing our sunglasses. we are open to suggestions for the correct marketing strategy.
– We are specifically targeting adults aged 25-40 as our primary audience.
– It is about selling spare sunglasses lenses for known branded products. The sunglasses have a special feature though, please check this website to understand check out the lens function from this competitor and the video below: https://www.react-swiss.com/about/
Goal is to sell spare sunglasses for defined sunglasses from through Instagram, FB, increase traffic to our website.
– We would like to use paid advertising on Instagram/FB to reach a larger audience and generate more engagement plus we are open to work with KOL .
– The ideal freelancer for this job should have experience with Instagram/FB marketing and paid advertising campaigns, including ability to connect to possible KOL’s.
– They should be knowledgeable about targeting specific demographics and creating engaging ad content.
– It would be a plus if the freelancer has experience working with influencers or Key Opinion Leaders (KOLs) in the sports industry. We expect to see a possible strategic approach to the task at hand. Track record in same/ similar sport industry is a must.
– The freelancer should be able to create and manage the ad campaigns, monitor their performance, and make adjustments as needed to optimize results.
– We are open to suggestions and recommendations from the freelancer on the best strategies to market our sunglasses effectively on Instagram. Tell us why we should choose your expertise and let us know the strategy, budget and activities you have in mind for the budget quoted
– The project will require regular communication and reporting to track the progress and success of the marketing efforts.
– Should I have left anything out let me know!