Google ADs & SEO

We are an Odoo ERP implementation expert based in the UK. As part of our marketing strategy, we’re considering using Google Ads to bring in initial leads/ customers. However, we’re not sure if this is a feasible strategy.

We are looking for someone who has successfully implemented google ad campaign for I.T businesses offering consultancy services for small to medium sized companies. In ordered to be considered for this work we require the following:
1. Do not post generic pre written messages. They will not get a response.
2. Any companies that you have done similar work for and what success you had.
3. Provide a brief proposal on:
1. What keywords you think we should target. This will require some research on Odoo (see odoo.com) and also competitors. For UK competitors see https://www.odoo.com/partners/country/united-kingdom-222.
2. List of companies that are running similar campaigns.
3. Monthly budget required to successfully run the campaign.
4. What your charging model is and whether you would consider a commission-based structure

I am not looking for an exhaustive campaign strategy but I need the confidence that you have the experience to be able to successfully execute the campaign.