Facebook Advertising & PPC Specialist

Hi there,

East & West Inc is currently looking for a long term social media and marketing specialist.

This is a perfect opportunity for a digital marketing Specialist who wants to support the execution of marketing strategies, tactics and campaigns for a dynamic company that cares about its clients.

Primary Responsibilities:

· Plan, create and implement Pay Per Click Campaigns across multiple channels

· Keyword research and management to optimize campaigns

· Optimize biddings, keywords, placements, devices, geographic, and demographic

· Perform daily account management of PPC campaigns (review expensive or under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) and improve ROAS

· Write engaging and concise copy to modify CTAs, ads copy, A/B testing and landing pages to boost conversion rates

· Monitor, evaluate, and present the performance of campaigns by building a dynamic reports inside of ‘Databox’ software

· Stay current on search engine and PPC industry trends

· Support the development, implementation, and communication of marketing campaigns to internal and external stakeholders

· Design Social media ads with a concise ad copy and headlines.

· Optimize social media ads across facebook, instagram and twitter to meet the forecasted benchmarks

· Ability to craft campaigns that generate, E-commerce Sales, Qualified Leads, Appointments, and SaaS Subscription.

Please Only Apply if have experience in:

– 4+ years of digital marketing experience
– have a great communication skills
– Knowledgable in Google ads and social media ad platforms
– Ability to adapt quickly to a fast paced environment
– You must have fluent English, both written and oral, with excellent grammar skills
– Demonstrated proficiency in Photoshop, Illustrator, and figma
– CRM & Automation experience is an asset