BRIEF TO REDESIGN EXISTING WEBSITE

SEE ATTACHED BRIEF FOR URL OF EXISTING WEBSITE TO BE REDESIGNED

BUDGET
Let’s agree a fixed price budget, with milestones. Bonus can be paid to you for early completion of design, handover to developer and successful implementation.

WHAT is to be designed
WP Website responsive (desktop / laptop / tablet / mobile)

HIGH LEVEL
1. WordPress CMS platform
2. Current WP Theme: Divi
3. Page Builder: Elementor Pro

NOTES:
(1) Design front end guided by information presentation attributes:
1. Clarity: the information content is conveyed quickly and accurately.
2. Discriminability: the displayed information can be distinguished accurately.
3. Conciseness: users are not overloaded with extraneous information.
4. Consistency: a unique design, conformity with user’s expectation.
5. Detectability: the user’s attention is directed towards information required.
6. Legibility: information is easy to read.
7. Comprehensibility: the meaning is clearly understandable, unambiguous, interpretable, and recognizable.

(2) Site is hosted on Google Cloud Platform (GCP), Sydney Data Centre.

(3) The Sitemap is adequate.

(4) The registration and login functionality will be improved by the developer that you (designer) will work with.

(5) Site uses Formidable Forms WP plugin. May require some CSS to improve user experience.

(6) Page load speed is very important! Aim is to be around 2 seconds. Developer is responsible for this but design must enable fast page load speed. Be efficient not pretty.
SEE ATTACHED BRIEF for GTmetrix performance report of Existing Website

(7) Content will be created later. This is not part of your task.

(8) SEO is not important as users will find the website from social media links, not browser searches.