Brand Identity for Wine

LGO or (let the genie out) means above all; as soon as the wine is opened, the process can no longer be stopped. Good conversation, conviviality, inspiration, great experience, great time, connecting to people, place and time, etc.

L.G.O. must be attractive and recognisable on the label. The abbreviation must become the brand mark.

Under the L.G.O. logo there should be an explanation of each of the letters “let the genie out” and underneath the explanation the grape variety and the vintage.
All of this will need to be created in a simple but effective way on the label with a little abstract art that will blend the letters into a conclusion.

When looking at the label one should get the feeling that everything she wishes for could come out of the bottle. Little integration of genie and the lamb could come in handy here (not too much in this direction as we’re looking for something more abstract) and or taking a little hole as a starting point then adding some colours to enhance the concept visually and artistically.