Change maker Campaign Project

Research a charity or non-profit organization that is important to you and create a campaign that addresses a need within the organization. Choose a type of campaign (fundraising, awareness, recruitment) and develop a specific goal for your campaign.
Create 2 marketing pieces to help your campaign reach its goal. Students will vote on their favourite campaign.
Identify the Need
What specific need within the organization is your campaign going to focus on? Who are you helping and how are you helping the
organisation?

Establish a SMART Goal for your Campaign
Be specific. Make sure it is measurable and actionable. And it’s something you can do within a specific timeline.
Define Target Group
Identify any age, interest, location, income, etc. that can be used to define WHO you are looking to target with your campaign.
Create 2 of the following marketing pieces:
● 3 Post Social Media Campaign
● Video 45 second
● Radio Ad 30 second