TANY Hockey Needs Help!

TANY Hockey is a start up apparel clothing directed at Die Hard Hockey fans (mostly of the NHL) but also aspires to branch into other sports eventually.
The name TANY is an acronym for There’s Always Next Year and that sentiment is carried by sports fans of all sports who cheer for teams who are never able to go all the way and win the championships, in this case the Stanley Cup.
It’s a fun brand made to poke fun and for fans to have fun with it. It’s almost wearing a badge of honour that your team isn’t the best. (Hard to explain if you aren’t a die hard yourself).
Looking for a marketer to help take the start up that is already on it’s way to getting put to the public but could use a clear cut direction to help maximize profits and zero in on the audience.
It would be great to deal with someone familiar with hockey and NHL in particular but even a sports fan to have that firm foundation of understanding.
Thanks in advance,
Chad Tucker