Urgent Requirement for Social Media Digital Marketing Specialist

Its exciting time to join our team, while we are embarking on digital transformation journey. As Social Media Marketing Specialist, you will be part of our Marketing team focusing on digital promotions. The ideal candidate will be responsible for expanding the customer reach through smart handling of digital marketing and executing online campaigns via social media. After campaigns are launched, extract and analyse the data across multiple channels.

Responsibilities:
• Work according to brand guidelines and make strategies for online promotion of our brand
• Generate, edit and publish daily quality content for managing social media channels (Facebook, Instagram, Youtube) that is relevant & engaging
• Creation of Ad-copies with focused keywords and other requisite parameters.
• Ad operations on channels like Google Ads, Facebook Ads, Native Ads, Snapchat Ads & other self-serve ad platforms.
• Create and implement Social Media Optimization & Social Media Marketing campaigns across multiple platforms to generate traffic and increase brand value for clients. E.g. Profile creation, fan page optimization, content sharing & promotion on Facebook, LinkedIn, Twitter, Pinterest & YouTube. The campaigns will be strictly measured on the KPIs defined
• Use web analytics tools to monitor the tracking of incoming traffic for efficient qualitative & quantitative results

Requirements:
• Bachelor’s degree or equivalent
• Minimum 2 years of social media marketing experience, with hands-on ability to create and post content and run ads
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with generating content as per the target audience
• Experience in setting up and optimizing Google Ad-words campaigns
• Knowledge of web analytics tools (ex: Google analytics)
• Creativity is must.
• Excellent communication skills